For the 93rd edition (2025) of the legendary 24 Hours of Le Mans, Michelin Motorsport went all out with the Michelin Endurance Challenge. This activation thrilled motorsport fans around the globe.
The online challenge, held on Le Mans Ultimate—the flagship simulation game developed by Motorsport Games—a week before the 24H, brought together thousands of virtual drivers from June 10 to 17, who covered more than 2 million kilometers. A massive turnout worthy of this iconic event.
An Extended Immersion in the Heart of the 24H Village
To take things even further, Michelin continued the Michelin Endurance Challenge experience on-site, in the heart of the 24H village. At its booth, six simulators await the public for a full immersion into the endurance racing universe. From Thursday through the end of the race on Sunday, June 15, young and old alike can take the wheel on the virtual track in the shoes of a Hypercar driver. 🚗💨
Pro-Level Simulation Conditions
Each simulator is equipped with 57-inch panoramic screens, and the sessions are broadcast live on a giant screen, offering a non-stop show for visitors. Everything has been finely tuned by the Race Clutch Center experts to ensure a smooth, realistic, and ultra-immersive driving experience. 🏁✨
Drive… and Win!
Taking part is good. Winning is even better! All participants at the Michelin booth can register for a prize draw. Up for grabs:
- 10 winners will receive a prize pack, including a 2-hour private coaching session with Tom Lartilleux, Le Mans Ultimate specialist,
- Hypercar bundles for Le Mans Ultimate,
- Exclusive Elite setups,
- And of course, official Michelin goodies.
A golden opportunity to improve, learn from a top expert… and enjoy the ride. 🏆🎮
A Warm Invitation for All Enthusiasts
Whether you're a sim racing enthusiast, an endurance racing fan, or simply curious, the Michelin booth welcomes you throughout the weekend. Come share your skills in this unique challenge alongside our teams, ready to make you feel the excitement of one of the world’s greatest sporting events. 🌍🙌
A Big Thank You to Michelin Motorsport
We extend our sincere thanks to Michelin Motorsport for once again placing their trust in us for this 2025 activation, and for their ongoing commitment to delivering ever more immersive and innovative experiences for motorsport fans.
See you at the Michelin booth to push your limits with the Michelin Endurance Challenge.
Ready to take on the challenge?